Creator Rewards at a glance
- Status: Current TikTok creator program in supported regions
- Key thresholds: 10,000 followers and 100,000 views in the last 30 days
- Content rule: original public videos longer than 1 minute
- Qualified-view rule: videos begin generating rewards after 1,000 qualified For You feed views
- Replaced program: Creator Fund
Current Creator Rewards requirements
TikTok support currently highlights these requirements:
- At least 10,000 followers
- At least 100,000 views in the last 30 days
- Age 18+
- Account in good standing
- Original public videos longer than 1 minute
- Supported region availability
Creators should always verify the latest rules directly in TikTok support and Creator Tools because regional availability and eligibility details can change.
How Creator Rewards works
Creator Rewards is not best understood as a single fixed RPM program. TikTok frames it around eligible creators, qualified content, and qualified views.
At a practical level, creators need to understand four things:
- The program is current, while the Creator Fund is discontinued.
- Video format matters more because original public videos longer than 1 minute are required.
- Rewards start only after a video reaches 1,000 qualified For You feed views.
- Eligibility and availability still depend on region and account status.
Qualified views explained
TikTok support states that videos begin generating rewards after they reach 1,000 qualified For You feed views. That makes "qualified views" a core concept in the current program.
This is why creators should not rely on older Fund logic alone:
- Not every view is treated the same
- Video format matters
- Program participation depends on current eligibility, not old archive rules
Creator Rewards vs. Creator Fund
| Topic | Creator Rewards | Creator Fund |
|---|---|---|
| Status | Current | Discontinued |
| 10,000 followers | Required | Historical threshold |
| 100,000 views in 30 days | Required | Historical threshold |
| 1+ minute original public videos | Required | Not the core rule |
| Best use today | Current monetization planning | Historical comparison only |
What creators should optimize now
If you are trying to qualify or improve results under the current program, focus on:
- Original videos that can sustain attention beyond 1 minute
- Consistent publishing volume without sacrificing quality
- Strong retention and completion behavior
- Relevance to the audience most likely to generate qualified views
- Diversified monetization beyond one TikTok program
That last point matters because even when creators qualify for Rewards, most durable creator businesses still combine program income with brand deals, affiliate revenue, LIVE income, and broader platform strategy.
What not to assume
Avoid assuming any of the following without checking current support documentation:
- A universal fixed RPM for every creator
- Guaranteed earnings per niche
- Guaranteed country-by-country payout tables
- Bonus tiers that are not documented by TikTok
If a payout number cannot be traced back to current documentation or your own account data, treat it as a rough anecdote rather than a rule.
Frequently Asked Questions
Is Creator Rewards the same as the old Creator Fund?
No. Creator Rewards is the current program. The Creator Fund is no longer available.
What are the current Creator Rewards thresholds?
TikTok support lists 10,000 followers and 100,000 views in the last 30 days among the main thresholds, along with account standing, region eligibility, and original public videos longer than 1 minute.
Do short videos qualify for Creator Rewards?
The current program is built around original public videos longer than 1 minute.
When do videos start generating rewards?
TikTok support says rewards begin after a video reaches 1,000 qualified For You feed views.
Should I still care about the Creator Fund?
Only as historical context. If you are planning current monetization, focus on Creator Rewards and broader TikTok revenue strategy.